Design decisions – What to Think About and What Not to Forget:
Chriselda Kistnasamy, Marketing Manager for store design and shop fitting services experts TCK Retail Solutions, says, “As consumers, we buy with our eyes first. Design can encourage shopping or hinder it. How many times have you walked into a shop and walked out simply because the experience of shopping was frustrating? Layout and design are of utmost importance when it comes to attracting and retaining customers. At TCK we use a system to enhance the flow and design of the space. Store design is one part art and one part science.”
When it comes to store design, some things tend to get overlooked. Kistnasamy explains,
“People often forget to consider positioning the right display products in the right places. We call it Retail Design Strategy and Visual Merchandising – a combination of interior designing, formulated store layout, brand management and signage essentials – and it can be an effective way to drive sales. Retailers also need to consider using display units and counters that are both efficient and good looking to start with, instead of relying on ‘window dressing’ after the fact. Lastly, lighting and signage are crucial to good design and are both often afterthoughts.”
For stores that need a design makeover, the real challenges are budget and downtime.
For Kistnasamy, retailers looking to design a new store or revamp an existing one need to incorporate three basic principles: every design must work to elevate sales, improve functionality, and add value to a store. She says, “As a store owner, your store design should give you these three things in addition to looking good.”
To read the full article click on the link below:
https://www.supermarket.co.za/SR_Downloads/Store%20Design%20S&R%202022-6.pdf
