Butchery Design

Where aesthetic displays meet health, hygiene, and food safety Butchery specialist

Ricky  Gomes and Chriselda Kistnasamy, Marketing Manager at store design and fitment specialists TCK Retail Solutions, share the insights they have gleaned after numerous successful butchery designs and store implementations.

Kistnasamy says, “The difference between butchery and any other retail space is the relationship between back of house and front of house. It is essential that the synergy between the two be seamless. Every single step is vital to sales as well as food safety. From how the product enters the back of house and the receiving procedures followed, to the processing, display, and checkout, everything is connected when you are dealing with a product with a time stamp. When it comes to the butchery, you have one shot to sell. If you fail, you end up with a rotten product that can end up costing you money. It is imperative that you create the most pleasant experience possible for your customer. Think wider aisles, enough queuing space, and easy pick up and go options, which will increase sales, encourage fast movement, and decrease any health and safety issues.

“Stack ‘em high and watch them fly” is the motto to live by, according to Gomes. Displaying a quality product that is clearly labelled and well-priced makes life easy for the customer,as they can simply pick up and go. This also ensures the freshest product goes out the fastest. In conjunction with this, it is vital that your refrigeration system and units are functioning at optimised levels to ensure a safe and fresh meat product. This is vital – optimised equipment is everything in a butchery.” Kistnasamy adds …

Remember the customer buys with their eyes first. If a product looks dull and grey, it will not sell. In addition to mandatory safety standards and protective action, products being merchandised in the correct manner is essential. The ‘cherry on top’ when it comes to display is lighting. It can highlight every streak of fat or curve in a bone, which is a good thing. The fact is, customers are more inclined to buy a good-looking product.

To read the full article click on the link below:

https://www.supermarket.co.za/flipbooks/Supermarket_Retailer/Issue%208%202022/mobile/index.html

Article by Ann Baker-Keulemans,

Supermarket and Retailer Magazine