Top 5 Most Underrated Supermarket Retail Solutions

5 Tips to promote impulse buying:

• Use smaller, inexpensive items that will not make a dent in the customers wallet.
• The products you display on your impulse units should guide the customers purchase. For example, in a grocery store the items on your impulse shelves should complement the top 10 fastest moving goods in your store.
• Use the power of convenience to promote the product. For example, it might just be more convenient for your customer to buy paper plates at your butchery than drive to the supermarket.
• Every now and then, promote struggling items at the impulse unit. A simple sign with the promotion and the price can move a customer to purchase on impulse. This is because they have a shorter amount of time to decide on the purchase when they are already at the checkout counter.
• Make impulse buying a regular habit. This can be accomplished by taking the time to understand your customers buying habits. The more you know about your customers, the easier it will be to make suggestions about what they need to buy and the easier it will become for them to do so.
  You can boost your impulse sales by purchasing a checkout counter and impulse unit.

According to the Poultry Association of South Africa, in 2023, the average person consumed an estimated 123 eggs. Eggs are a grocery store staple. Considering its importance and fragility, it needs effective merchandising.

TCK's 5 tips for merchandising eggs are:

• Ensure eggs are packed on a flat shelf. A slightly tilted shelf, even with a guard, has a high risk of product loss.
• Ensure your display unit has a non-slip finish with a slight lip to avoid any customer accidents.
• South African eggs do not require refrigeration, but they do require a stable room temperature. Ensure your display unit is placed in an optimal position away from your bakery and hot deli section.
• Ensure clear and effective labeling is used to minimize the product being moved unnecessarily.
• Lastly, the golden rule of all product placement - FIFO: First In = First Out

If a country has a public holiday centred around a cooking practice, it goes without saying that it is an important and treasured past time. The longstanding question, Bro can you grab more firelighters? Should be an indication that a braai display is necessary.

Here are 5 tips to a great braai display:

• A braai display will be unique to every store. Intentional design is key and dependant on merchandise available, ease of access and functionality.
• Complementary products (e.g., cooler boxes or even eggs) and perfect places to put them are essential. This is especially so for peak days. If the right products are placed with charcoal and firelighters, it will very likely be added to checkout.
• Ease of access is another essential design function. If it is out of sight or reach consider it a waste of merchandising and out of mind.
• The saying don’t judge a book by its cover is not true for retail stores. A display needs to be uncluttered and pleasing to the eye in order for the brain to identify it, want it and pick it.
• Placement: A braai display needs to be in a high traffic area with enough space for multiple people simultaneously. Someone on a charcoal run needs to have the ability to quickly identify what they need, then what they want, then grab and go without roadblocks.